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Wikipedia defines “Survival of the fittest” as a phrase originating in evolutionary theory, an alternative description of natural selection”. Today, this phrase is used in different contexts. In business, which is dog-eat-dog world, where competition is ready to play dirty tricks to steal your customers,  survival depends on several factors like brand promotion, product visibility, …

How to promote and market your products through trade shows Read More »

Since the conception of society, Social Networking has been into existence and human beings have always wanted to live in social environments. A person’s social network consists of people with whom he wishes to be in touch; it can be family, friends, school colleagues, office colleagues etc. Earlier this connection was maintained generally through phone …

Social Networking and E-commerce Read More »

Quality Score – Not Just a Number! One thing that has baffled me for quite some time was the term ‘quality score’ in Google Ads.  It is not just a numerical figure; it plays an important role in deciding your ad placements in Google Ads. If your keywords have high quality score, your ad will …

Google Ads Quality Score – Not Just a Number! Read More »